You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life [EPUB]
26 October 2017, 21:49
2017 | EPUB | ISBN: 9780738220062 | 1.68MB
TV's most popular pitchman reveals the secrets of pitching to get what you want in virtually any situation.
Anthony "Sully" Sullivan went from selling car washers in rainy Welsh street markets to selling to audiences of millions around the world as the face of OxiClean. How did he do it?
Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those qualities alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten "Pitch Powers." These are essential techniques he's learned in more than twenty-five years "on the joint" (that's pitchman-speak for the area where you're selling).
For the first time ever, Sullivan reveals the secrets behind his seemingly superhuman ability to persuade others--even if they start out regarding you with suspicion or even hostility. Do it right and you'll change minds, open doors, get opportunities, turn adversaries into allies, make more money, and gain the kind of confidence that makes other people want to know you.
From the first Pitch Power ("Know Your Acceptable Outcomes") to the last ("Finish with Confidence")--with invaluable strategies along the way on using your flubs to get a laugh, how to deal with push-back, and more--Sullivan reveals that pitching is all about engaging a person face-to-face and eye-to-eye so they feel like you're speaking directly to them, even if there are fifty other people in the room. It's turning a crowd of strangers with their arms folded into a legion of fans ready to say "yes" enthusiastically to whatever you propose, what Anthony Sullivan calls fierce agreement. It's the power to get the job, get the girl (or guy), get the part, make money, get better service, advance your career--do just about anything you want to do.
Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People [EPUB]
26 October 2017, 21:47
2016 | EPUB | ISBN: 9780814437605 | 0.92MB
The control-freak, the narcissist, the slacker, the cynic... Difficult people are the worst part of a managers job.
Whether it comes from direct reports or people above, outbursts, irrational demands, griping, and other disruptions need to be dealt withand its your responsibility to do it. Leading the Unleadable turns this dreaded chore into a straight forward process that gently, yet effectively, improves behaviors. Written by an insider in the tech industry, where personality issues routinely wreck projects, the book reveals a core truth: most people actually want to contribute results, not cause headaches.
Once you realize the potential for change, the books simple steps, examples, and scripts explain how to right even the most hopeless situations. Youll learn how to:
- Master the necessary mindset
- Explain the problem calmly in a short feedback session
- Get a commitment to change, and follow up
- Coach others to replicate the process
- Develop the situational awareness required to spot trouble even earlier in the future
Every manager has problem people. What sets great managers apart is how they turn them into productive team players. Prepare to transform the troublesome into the tremendous.
How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth [EPUB]
26 October 2017, 21:43
2017 | EPUB | ISBN: 9781259860935 | 17.89MB
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?
Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn’t driving growth. If you’re like 95% of firms, you aren’t investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That’s because there hasn’t been a universal, uniform, and reliable measure of R&D―until now.
First introduced in Anne Marie Knott’s influential Harvard Business Review article, RQTM (Research Quotient) is a revolutionary new tool that measures a company’s R&D capability―its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how “smart” they are, it provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value.
Armed with insights from her experience as an R&D project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of U.S. companies engaged in R&D. The results are nothing short of game-changing.
In this essential guide, you will learn:
- how to use RQ to determine which R&D investments are most likely to drive growth―using the hard data you already have to better utilize the innovation tools you’re already using
- the 7 misconceptions about innovation trends―and how to avoid the ones that don’t work
- how investors can achieve 9x returns in the market and help companies in the process
- why corporate―and GDP―growth has stalled and how to restore it without R&D tax credits
This book promises to do for innovation and R&D what TQM did for manufacturing and what Sabremetrics did for baseball. It’ll show you How Innovation Really Works―with measurable results you can count on.