Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World [EPUB]

Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World [EPUB]
Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World by Mike Hoefflinger
2017 | EPUB | 2.45MB

Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends…and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.

Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions.

Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness:

  • How Facebook recovered from its “disastrous” IPO
  • How the growth team achieved the impossible
  • Why Facebook’s News Feed ads were the company’s most important business decision ever
  • How Google+ attacked and lost
  • Why—and how—Instagram and WhatsApp were added to the mix
  • What the company does to win the talent wars
  • What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick
  • Which products and technical advancements are on the horizon and why
  • And much more

Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.

The Inversion Factor: How to Thrive in the IoT Economy [EPUB]

The Inversion Factor: How to Thrive in the IoT Economy [EPUB]
The Inversion Factor: How to Thrive in the IoT Economy by Linda Bernardi,‎ Sanjay Sarma,‎ Kenneth Traub
2017 | EPUB | 1.56MB

In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.

The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.

The authors chart the evolution of three IoTs -- the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.

Don't Pay for Your MBA: The Faster, Cheaper, Better Way to Get the Business Education You Need [EPUB]

Don't Pay for Your MBA: The Faster, Cheaper, Better Way to Get the Business Education You Need [EPUB]
Don't Pay for Your MBA: The Faster, Cheaper, Better Way to Get the Business Education You Need by Laurie Pickard
2017 | EPUB | 1.52MB

Who needs a mountain of debt?

Each year, the nation’s top business schools are flooded with applications from people eager to pursue their MBA dreams. But those aspirations come at a steep price. According to U.S. News and World Report, the average debt load for graduates of NYU’s Stern School of Business, MIT’s Sloan School of Management, and other top business schools exceeds $100,000.

Like most, author Laurie Pickard couldn’t shoulder that. But she faced a dilemma: despite two degrees and a Peace Corps stint, she needed a business education to land her dream job in international development. She decided to take her education into her own hands, and found that some of those same prestigious business schools offer MOOCs (massive online open courses) for low or even no cost. By picking the right classes from the best schools, she gained the skills — without all the debt.

In Don’t Pay for Your MBA, Pickard shows self-starters, career changers, and budding entrepreneurs how to navigate the expanding universe of online education. Building on her popular No-Pay MBA blog, Pickard reveals how to:

  • Define your goals and tailor a curriculum that works for you
  • Master the language of business
  • Build a strong network
  • Choose a concentration and deepen your expertise
  • Showcase your nontraditional education in a way that attracts offers

Self-directed learning fills gaps in your training, positions you for promotions, and opens up new opportunities. Why pay exorbitant tuition when you can MOOC your way to success?

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