The Art of Raising Capital: for Entrepreneurs and Investors [EPUB]

The Art of Raising Capital: for Entrepreneurs and Investors [EPUB]
The Art of Raising Capital: for Entrepreneurs and Investors by Darren Weeks
2015 | EPUB | 0.92MB

Darren Weeks is Canada’s most prominent financial educator. He is the Founder of the Fast Track Group of Companies, an acclaimed solutions-based financial literacy firm and one of the nation’s fastest-growing companies. For nearly a decade and a half, Darren has spoken to hundreds of thousands of people across North America, Europe and Latin America about how to become financially independent. He is an advocate of learning how to create wealth through business and investment, and believes that this vital knowledge is lacking from traditional education. In fact, in every country that he has spoken Darren has seen that schools do not teach their students to manage money.

Darren has made it his mission to fill that void by providing financial education to people across the world. He went from an average middle-class upbringing to raising hundreds of millions of dollars in investor capital, owning nearly 5,000 real estate properties, millions of dollars in energy assets and acquiring two cruise ship terminals in the Caribbean. All of this was accomplished by educating himself on how to do it and then taking action. There is no greater expert on the art of raising capital from investors and no person more committed to sharing this information than Darren Weeks.

What Are Your Blind Spots?: Conquering the 5 Misconceptions that Hold Leaders Back [EPUB]

What Are Your Blind Spots?: Conquering the 5 Misconceptions that Hold Leaders Back [EPUB]
What Are Your Blind Spots: Conquering the 5 Misconceptions that Hold Leaders Back by Jim Haudan, Rich Berens
2018 | EPUB | 7.21MB

Uncover your blind spots and reset your leadership approach for long-lasting success in any business

Far too many business leaders today are using outdated practices to engage and motivate their people―and they’re failing miserably. Truly resilient, thriving organizations are those that are purpose driven and focus on more than pure profits. Purpose, or an underlying company philosophy, not only drives strategic change, but also encourages customer loyalty and employee engagement. In order to succeed, leaders must be willing to discard old ways of thinking and detrimental business habits―and recognize their blind spots.

Authors Jim Haudan and Rich Berens identify the five most common leadership blind spots that hamper success: Purpose, Story, Engagement, Trust, and Truth. They take you straight into the board room of well-known leadership teams to illustrate how these blind spots play out and the impact they have on organizations. You’ll learn how to identify and overcome your own blind spots and embrace positive, forward-thinking new practices.

What Are Your Blind Spots equips you with the tools needed for a personal leadership reset. You’ll discover how to increase engagement, productivity, and growth in your own organization. This is an invaluable guide for executives, managers, team leaders, and human resource professionals looking for an effective way to engage and motivate employees at every level of an organization.

The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds [EPUB]

The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds [EPUB]
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds [EPUB]
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds by Ekaterina Walter, Jessica Gioglio
2018 | EPUB | 31.59MB
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty

We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.

How?

By following these laws:

  • The Protagonist Laws: Know Who You Are
  • The Strategy Laws: Understand Your Goals
  • The Discovery Laws: Find Your Story
  • The Story-Making Laws: Craft Your Story
  • The Channel Laws: Share Your Story
  • The Laws of Engagement: Engage with Your Communities

Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytellingshows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

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