The Twelve Absolutes of Leadership [EPUB]
23 October 2014, 22:34
2012 | EPUB | 0.2MB
ALL IN, ALL THE TIME
For Gary Burnison, CEO of the world’s largest executive search firm, these five simple words perfectly capture the essence of great leadership. There can be no half measures. Complete commitment, total engagement, and a powerful sense of personal responsibility are the criteria for true leadership excellence. It’s more than a job; it’s a way of life. But how do you get there? In this groundbreaking book, Burnison provides the answer.
As the leader of Korn/Ferry International, Burnison is particularly well qualified to write a guide to effective leadership. On a personal level, he experiences every day what it’s like to be responsible for the lives of others, the careers of his employees, and the expectations of stakeholders. He also deals one-on-one with some of the world’s top leaders.
In The Twelve Absolutes of Leadership, Burnison distills this vast experience into an actionable plan for building world-class leadership skills. You’ll learn how to train your focus on the twelve most critical elements of leadership, so you can
- Establish your vision and develop a strategy for achieving it
- Inspire your people to embrace the change you envision
- Measure the effectiveness of your leadership
- Build powerful teams that are aligned in purpose and strategy
- Foresee new opportunities and adjust your course to meet them
- Nothing in business or life generates greater personal satisfaction than affecting peoples’ lives in a positive way through excellent leadership. Burnison refers to it as the “eighth wonder of the world.”
The prospect might seem daunting, but Burnison makes it more accessible than you thought possible. He presents a framework based on enduring human truths, which is applicable in every leadership role and arena. All you have to do is apply it with dedication and determination.
You have the ability. Take your first steps to leadership excellence with The Twelve Absolutes of Leadership.
Positioning: The Battle for Your Mind [EPUB]
23 October 2014, 22:28
2001 | EPUB | 1.4MB
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
- Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
- Position a follower so that it can occupy a niche not claimed by the leader
- Avoid letting a second product ride on the coattails of an established one.
Positioning also shows you how to:
- Use leading ad agency techniques to capture the biggest market share and become a household name
- Build your strategy around your competition's weaknesses
- Reposition a strong competitor and create a weak spot
- Use your present position to its best advantage
- Choose the best name for your product
- Determine when-and why-less is more
- Analyze recent trends that affect your positioning.
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Warfighting: The US Marine Corps book of Strategy [EPUB]
23 October 2014, 10:24
2012 | EPUB | 1.86MB
Warfighting is an authentic American philosophy of action that will thrill the millions of fans of SunTzu's The Art of War and Musashi's The Book of Five Rings. This modern classic of strategy and philosophy is the quintessential guide to prevailing in competitive situations, be it war, work, play, or daily living.
Sometimes life is war and sometimes business is war and sometimes you need to call in the Marines. Over the past two hundred years, the Marines have developed a reputation for getting the job done—fearlessly, boldly, and taking no prisoners. What better role model for the hidden warriors in ourselves? What better advice to call on when the stakes are high and sensitivity just isn't going to work? Written in 1989 as a philosophical and strategic guide-book for the US. Marine Corps, Warfighting is a worthy successor to SunTzu's The Art Of War. With clarity, brevity, and wisdom, it describes the basic forces at work in every competitive situation whether on the field of battle, in the boardroom, or in the courtroom. With twentieth-century technology and its emphasis on speed and versatility, the rules of war and competition have changed. Warfighting's exploration of maneuver warfare takes readers beyond Sun Tzu's classic lessons and provides them a more thorough understanding of what it takes to fight and win in the modern world.
Currency's edition of Warfighting features interviews with famous former Marines including F. Lee Bailey, Ed McMahon, and Donald Regan. They tell how they have used the Marine Corps' battle strategies of strength and straightforwardness as their secret weapons in every confrontation, whether at a corporate, departmental, or personal level.