Resumes For Dummies, 8th Edition [EPUB]
11 May 2019, 02:58
2019 | EPUB | 38.34MB
Polish up that old resume—and land your dream job
We've all been there: it's time to apply for a job or internship and you have to create or revise your resume. Many questions pop in your head. What do employers want? What skills should I highlight? How do I format this? How do I get noticed? But resume writing doesn't have to be a daunting task.
The latest edition of Resumes For Dummies answers all of these questions and more—whether you're a resume rookie, looking for new tips, or want to create that eye-catching winning resume. In this trusted guide, Laura DeCarlo decodes the modern culture of resume writing and offers you insider tips on all the best practices that’ll make your skills shine and your resume pop. Let's start writing!
- Write effective resumes that will stand out in a crowd
- Understand Applicant Tracking Systems and how to adapt your resume
- Keep your resume up with the current culture
- Position a layoff or other career change and challenge with a positive spin
- Leverage tips and tricks that give your resume visual power
In order to put your best foot forward and stand out in a pile of papers, it’s important to have an excellent and effective resume—and now you can.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life [EPUB]
08 May 2019, 15:03
2019 | EPUB | 6.26MB
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—"one of the leading minds in the world of branding" (NPR)—explores the art and science of conjuring irresistible products and ideas.
"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan
"Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book." —Robert B. Cialdini, author of Influence
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
Heralded as "one of the leading minds in the world of branding" by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:
- What can honey bees teach us about creating a sustainable business?
- How could budget airlines show us how to market a healthcare system?
- Why is it better to be vaguely right than precisely wrong?
- What might soccer penalty kicks teach us about the dangers of risk-aversion?
Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
What It Takes: How I Built a $100 Million Business Against the Odds [EPUB]
08 May 2019, 14:21
2019 | EPUB | 1.37MB
Founder of global baby brand aden + anais Raegan Moya-Jones doesn't hold back on what it really takes to build a $100 million business from her kitchen table.
Raegan Moya-Jones never thought of herself as an entrepreneur. She was full-time corporate cog in her thirties, with a family to help support. Sick of her micromanaging boss, she quietly started a company in the wee hours of the morning while her daughters were asleep—and once that side business, aden + anais, hit the $1 million mark in revenue, she quit to work on it full-time, which now generates over $100 million a year in revenue.
In this riveting, vulnerable story, What It Takes is Moya-Jones' tell-all and brutally honest advice to entrepreneurs—especially women—about how to succeed despite all odds. It doesn't take an MBA to be your own boss. If Moya-Jones, an outspoken Aussie and college drop-out, could build a business from the ground up, anyone can.
Moya-Jones digs into topics most entrepreneurs shy away from, even the prickliest of things like mother guilt, butting heads with investors (or co-founders), and what to really do when you're running out of money. There's no magic formula to build a business, which also mean you don't have to look or act a certain way to be successful. This empowering story from one of today's most fascinating founders will show the hopeful entrepreneur or career changer that she doesn't have to know it all. This story is about staying true to who you are, trusting your gut, and harnessing your unique talent. Do you have what it takes to jump in?