The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success [EPUB]
08 February 2018, 09:29
2018 | EPUB | 1.08MB
Want to stay competitive? Keep evolving.
Solid profits, a strong brand, steady customers — all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?
The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business — marketing, customer service, finances, products, people — then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.
Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:
- Put energy into profitable areas and trim dead weight
- Raise prices by selling value instead of things
- Access new markets by adapting products or services<
- Hire the right team players
- Turn customers into brand ambassadors
- Find your own niche and avoid imitating
- And more
When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.
Breaking Money Silence: How to Shatter Money Taboos, Talk More Openly about Finances, and Live a Richer Life [EPUB]
08 February 2018, 09:27
2017 | EPUB | 1.95MB
Anyone concerned about finances―and that's just about everyone―will welcome this step-by-step guide to opening up about a difficult subject. It offers a strategy that can save money, improve relationships, and help people raise fiscally responsible children.
- Discusses the societal, familial, and personal roadblocks that make talking about money and finance challenging
- Explores gender differences when it comes to talking about money and how "money silence" contributes to the wage gap for women
- Reveals the cost of living in "money silence," including how it contributes to the high U.S. divorce rate, how it inhibits the ability of some parents to raise financially literate and responsible children, and how it stops families from successfully passing on wealth
- Identifies common money myths that fuel financial misunderstandings and mistakes, and offers tools for uncovering these fallacies
- Shows how the financial advising industry has colluded with the idea that men and women don't need to talk about family finances as a couple―and how advisors can advocate for change
- Shares practical, easy-to-implement tips and tools for talking about money with partners, parents, siblings, children, and employers/employees
- Offers a "Money Talk Challenge" coaching exercise at the end of each chapter, with a special section on how advisors can use these tools with clients
Cryptocurrencies simply explained [AZW3]
03 February 2018, 16:41
2018 | AZW3 | 0.97MB
The easiest way into the world of blockchain, cryptocurrency, decentralization, bitcoin, icos, and co:
Have you ever asked yourself what a cryptocurrency, a blockchain, or Bitcoin is? How about the word “decentralization?”
You might have heard that “these things are coming” and “will take over the world.” No matter if you have or haven’t, “they” are right—these things are coming. And “these things” will play just as important a role as the internet has for the past 20 years.
You know who “won” with the internet? The people who started preparing for it at the beginning, using it personally or for their business before others did.
With this new technology called blockchain, a similar window of opportunity has started to open.
If you have no clue what a blockchain, a cryptocurrency, or Bitcoin is, don’t worry—most of the population doesn’t.
One of the main challenges for anyone trying to get familiar with these topics is the question of “Where should I start?” This is exactly what prompted me to write this book.
In the simplest way possible, I will explain all the aforementioned points so even a 10-year-old could understand them. At the same time, I will reference the details on a technical level to give you both the large scale and the detailed picture. Explaining something to a 10-year-old is in no way a commentary on anyone’s intelligence. I’m just following Albert Einstein’s advice: “If you can’t explain it simply, you don’t understand it well enough.”
My ultimate goal is to make people all around the world #CRYPTOFIT. I.E fit for this new wave of decentralization and blockchain.
10 things you will learn in this book that will blow your mind:
- What does “backed by gold” actually mean?
- Will cryptocurrencies replace fiat currencies?
- Can an internet outage destroy cryptocurrencies?
- Does mining really create cryptocurrencies? (Hint: It doesn’t)
- Is a maximum amount of Bitcoin really good for a currency?
- How do I get a cryptocurrency account if no one is in charge?
- Are cryptocurrencies better than fiat currencies?
- Is blockchain the only solution for decentralization?
- Which technology will win? (Hint: Not the best one!)
- Can you lose a coin? (Hint: You can NOT)
Enjoy the read – Yours, Dr. Julian Hosp
An overview of the areas covered in the book:
- FROM GOLD TO CRYPTO
- BLOCKCHAIN AND CRYPTOCURRENCY BASICS
- PRIVATE KEYS AND PUBLIC ADDRESSES
- HOW ARE CRYPTOCURRENCIES CREATED?
- BLOCKCHAIN FORKS AND ATTACKS
- DESTROYING A CRYPTOCURRENCY?
- PRIVACY, ANONYMITY, AND TRANSPARENCY
- ALTCOINS AND BITCOIN
- THE FUTURE OF CRYPTOCURRENCIES
BONUS CHAPTER: INITIAL COIN OFFERINGs (ICOs)
Herding Tigers: Be The Leader That Creative People Need [EPUB]
02 February 2018, 13:16
2018 | EPUB | 0.44MB
A practical handbook for every manager charged with leading teams to creative brilliance, from the author of The Accidental Creative and Die Empty.
Doing the work and leading the work are very different things. When you make the transition from maker to manager, you give ownership of projects to your team even though you could do them yourself better and faster. You're juggling expectations from your manager, who wants consistent, predictable output from an inherently unpredictable creative process. And you're managing the pushback from your team of brilliant, headstrong, and possibly overqualified creatives.
Leading talented, creative people requires a different skill set than the one many management books offer. As a consultant to creative companies, Todd Henry knows firsthand what prevents creative leaders from guiding their teams to success, and in Herding Tigers he provides a bold new blueprint to help you be the leader your team needs. Learn to lead by influence instead of control. Discover how to create a stable culture that empowers your team to take bold creative risks. And learn how to fight to protect the time, energy, and resources they need to do their best work.
Full of stories and practical advice, Herding Tigers will give you the confidence and the skills to foster an environment where clients, management, and employees have a product they can be proud of and a process that works.
Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World [EPUB]
02 February 2018, 10:09
2017 | EPUB | 2.45MB
Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends…and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.
Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions.
Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness:
- How Facebook recovered from its “disastrous” IPO
- How the growth team achieved the impossible
- Why Facebook’s News Feed ads were the company’s most important business decision ever
- How Google+ attacked and lost
- Why—and how—Instagram and WhatsApp were added to the mix
- What the company does to win the talent wars
- What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick
- Which products and technical advancements are on the horizon and why
- And much more
Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.
The Inversion Factor: How to Thrive in the IoT Economy [EPUB]
01 February 2018, 07:17
2017 | EPUB | 1.56MB
In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.
The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.
The authors chart the evolution of three IoTs -- the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.
Don't Pay for Your MBA: The Faster, Cheaper, Better Way to Get the Business Education You Need [EPUB]
01 February 2018, 07:16
2017 | EPUB | 1.52MB
Who needs a mountain of debt?
Each year, the nation’s top business schools are flooded with applications from people eager to pursue their MBA dreams. But those aspirations come at a steep price. According to U.S. News and World Report, the average debt load for graduates of NYU’s Stern School of Business, MIT’s Sloan School of Management, and other top business schools exceeds $100,000.
Like most, author Laurie Pickard couldn’t shoulder that. But she faced a dilemma: despite two degrees and a Peace Corps stint, she needed a business education to land her dream job in international development. She decided to take her education into her own hands, and found that some of those same prestigious business schools offer MOOCs (massive online open courses) for low or even no cost. By picking the right classes from the best schools, she gained the skills — without all the debt.
In Don’t Pay for Your MBA, Pickard shows self-starters, career changers, and budding entrepreneurs how to navigate the expanding universe of online education. Building on her popular No-Pay MBA blog, Pickard reveals how to:
- Define your goals and tailor a curriculum that works for you
- Master the language of business
- Build a strong network
- Choose a concentration and deepen your expertise
- Showcase your nontraditional education in a way that attracts offers
Self-directed learning fills gaps in your training, positions you for promotions, and opens up new opportunities. Why pay exorbitant tuition when you can MOOC your way to success?
PEAK: How Great Companies Get Their Mojo from Maslow, Revised and Updated [EPUB]
01 February 2018, 07:14
2017 | EPUB | 3.46MB
Proven principles for sustainable success, with new leadership insight
PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author’s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors—and this message has resonated with every kind of leader and company including some of the world’s best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author’s own at Airbnb, and exclusive PEAK leadership practices that will take you—and your company's performance—to new heights.
Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had.
- Understand how Maslow's hierarchy makes for winning business practices
- Learn how PEAK drove some of today's top businesses to success
- Help employees reach their full potential—and beyond
- Transform the customer experience and keep investors happy
The PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better—and PEAK gives you a roadmap to the next level.
The Disaster Recovery Handbook: A Step-by-Step Plan to Ensure Business Continuity and Protect Vital Operations, Facilities, and Assets [EPUB]
01 February 2018, 07:13
2017 | EPUB | 4.16MB
You can't predict or prevent disasters. That's reality. But with The Disaster Recovery Handbook, you can create a plan to ensure your business will continue and your vital operations, facilities, and assets will be protected.
Expect the best. Plan for the worst.
Survey the headlines: superstorms, data breaches, pandemics, system failures, and strikes occur regularly...somewhere. If a disaster hits your organization--will you be prepared? With the detailed guidance found in The Disaster Recovery Handbook, your company's survival and the speedy resumption of business is assured.
This thoroughly updated third edition provides readers with clear and comprehensive instructions for assessing risk; documenting recovery procedures; assembling a disaster team; testing and debugging every step; protecting material resources; and safeguarding vital records.
Featuring an examination of emerging risks, developments in IT networking, and an all-new chapter on information security, this all-in-one tool kit helps you both avoid potential trouble and recover swiftly when the worst occurs.
Anything can happen, but The Disaster Recovery Handbook helps you plan for every contingency, ensuring your company is responsible, ready, and resilient.
The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done [EPUB]
01 February 2018, 06:19
2018 | EPUB | 1.63MB
More value from less work.
An unstoppable business revolution is under way — and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything . . . all the time. They can deliver instant, intimate, frictionless value on a large scale.
Agile began emerging many decades ago, but truly took off in the software development industry. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement is now spreading quickly throughout all kinds of companies. It enables a team, a unit, or an enterprise to nimbly adapt and upgrade products and services to meet rapidly changing technology and customer needs. And the process is applicable anywhere — companies don’t need to be born Agile, like Spotify. Even centuries-old Barclays is making the transition and reaping rewards.
Filled with examples from every sector, The Age of Agile helps readers:
- Master the three laws of Agile Management (team, customer, network)
- Embrace the new mindset
- Overcome constraints
- Employ meaningful metrics
- Make the entire organization Agile
- And more
With this breakthrough approach, even global giants can learn to act entrepreneurially. Their future depends on it.