Social Media for Writers: Marketing Strategies for Building Your Audience and Selling Books [EPUB]
29 February 2016, 12:08
2015 | EPUB | 5.32MB
Maximize the Potential of Your Online Brand!
Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of—much less master—the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.
That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to:
- Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog tours
- Create an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voice
- Utilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platform
- Build a community: make connections and create a fan base to endorse your work
You'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!
Us vs. Them: Redefining the Multi-Generational Workplace [EPUB]
29 February 2016, 12:06
2015 | EPUB + PDF | 1.67/2.51MB
A SIMPLER, SMARTER WAY TO MANAGE GENERATIONAL DIFFERENCES IN THE WORKPLACE
- Forget complex multi-generation models nobody can use!
- Discover useful solutions rooted in enduring human psychology
- Improve communication, productivity, loyalty, career planning, and innovation
- For all executives, HR pros, talent strategists, and entrepreneurs
Millennials. Gen X. Boomers. The “Greatest Generation.” How do you get them all working together? It isn’t nearly as complicated as the “experts” claim. You just need to understand one simple dynamic that’s as old as the human race: there’s us, and there’s everyone else.
Jeff Havens clears away the foolishness so often associated with managing multi-generation workplaces, and gives you a simple, sensible framework for resolving every generational issue you’ll ever face.
Havens shows why workplaces have always presented “us vs. them” dynamics based on age and experience, and always will. Then, he offers practical solutions for specific intergenerational issues associated with loyalty, work ethic, innovation, change, and career advancement.
Ready to get past stereotypes and promote vibrant collaboration across all generations? Then you’re ready for Us vs. Them.
For 30 years, discussions about generational differences at work have grown increasingly complex and frustrating. ”Experts” have identified three, four, now even five distinct workplace generations—each allegedly unique and requiring their own management approach. If you buy all that, then it follows that the more generations you bring aboard, the tougher it is to collaborate productively.
But the conventional wisdom is 100% wrong. It isn’t so complicated—or difficult. In Us vs. Them, Jeff Havens offers a simpler, more intuitive model—and most importantly, actionable solutions. Based on his internationally acclaimed keynote presentation, Us vs. Them will simplify your workplace in ways you didn’t think were possible.
Think of two generations, not five: Older, more experienced workers and their Younger, less experienced counterparts. Suddenly, you can frame generational issues more sensibly—and find simple solutions to problems that once seemed intractable.
Us vs. Them addresses the root psychological causes of generational tension at work: causes based in the hardwired human tendency to see others as “one of us” or as “one of them.” This dynamic has existed forever, and it always will. Once you understand it, you can learn to manage it…and when another “new generation” comes along, you’ll be ready for them, too!
Simpler, more effective ways to:
- Motivate employees of all ages
- Learn from colleagues who think differently from you
- Inspire more enthusiasm, loyalty, and productivity, especially among new hires
- Prevent veteran employees from coasting toward retirement
- Frame change more successfully
- Promote innovation
- Plan succession and advancement
- Accelerate your own career progress
The Most Important Thing Illuminated [EPUB]
29 February 2016, 12:04
2013 | EPUB | 0.34MB
Howard Marks's The Most Important Thing distilled the investing insight of his celebrated client memos into a single volume and, for the first time, made his time-tested philosophy available to general readers. In this edition, Marks's wisdom is joined by the comments, insights, and counterpoints of four renowned investors and investment educators: Christopher C. Davis (Davis Funds), Joel Greenblatt (Gotham Capital), Paul Johnson (Nicusa Capital), and Seth A. Klarman (Baupost Group).
These experts lend insight into such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Marks also adds his own annotations, expanding on his book's original themes and issues. A new chapter addresses the importance of reasonable expectations, and a foreword by Bruce C. Greenwald, called "a guru to Wall Street's gurus" by the New York Times, speaks on value investing, productivity, and the economics of information.
Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.
Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.
Marks expounds on such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions–and occasional missteps–he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "contrarian," Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be the most important thing.