Simple: Conquering the Crisis of Complexity [EPUB]
05 March 2016, 20:27
2013 | EPUB | 2.46MB
For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.
In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.
Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.
In these illuminating pages you will discover, among other things:
- Why the Flip camera became roadkill in the wake of the iPhone
- What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue
- How OXO designed a measuring cup that sold a million units in its first 18 months on the market
- Where Target got the idea for their "ClearRX" prescription system
- How New York City simplified its unwieldy bureaucracy with three simple numbers
By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.
The next big idea in business is SIMPLE.
Innovating Out of Crisis: How Fujifilm Survived [EPUB]
02 March 2016, 06:45
2015 | EPUB + MOBI | 1.28/1.39MB
In 2000, photographic film products made up 60% of Fujifilm’s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy.
Shigetaka Komori is Chairman and CEO of Fujifilm Holdings Corporation. Mr. Komori was appointed CEO in 2003 and chairman in 2012.
Leadership Transformed: How Ordinary Managers Become Extraordinary Leaders [EPUB]
02 March 2016, 06:44
2013 | EPUB + MOBI | 0.92/1.27MB
Ask around in business circles, and you'll get a thousand different answers.
But now, internationally-renowned leadership expert Dr Peter Fuda has created a single, coherent roadmap for greatness: after more than a decade's research and practice, Fuda shares the seven common threads that have enabled hundreds of CEOs across the world to transform themselves into effective, inspiring leaders.
Leadership Transformed uses seven easy-to-remember metaphors to distil Fuda's research into a pathway for real, lasting change.
The Fire metaphor, for example, will help you shift from burning platforms (fear-driven leadership) to burning ambition (purpose-driven leadership).
Fuda has helped leaders on four continents achieve greatness. Previously available only to the select clients of his industry-leading consultancy, now Fuda's expert knowledge can help kick-start your own leadership transformation.