Loaded: Money, Psychology, and How to Get Ahead without Leaving Your Values Behind [EPUB]
17 April 2016, 04:27
2016 | EPUB | 1.66MB
There is no shortage of books for those who love money. Enter any bookstore and you will find guides to help you think rich, attract money, or beat Wall Street. These may appeal to people who aspire to great wealth and luxury and to those who associate money with opportunity, happiness, and freedom. But where is the book for the rest of us? Where is the book for the people who have come to equate money with stress, inequality, barriers, or greed? Where is the book that acknowledges the more difficult side of money? This is that book.
Research studies over the past few decades reveal an interesting paradox: Lack of money is linked to depression, relationship problems, lower performance on difficult tasks, and even shorter life expectancy, yet just thinking about money can lead to antisocial behavior and reduce compassion.
It would appear that money creates a lose-lose scenario: If you don’t have it, your performance suffers, your relationships suffer, and you may die sooner. But, if you have great wealth, you may be more likely to engage in victim blaming, and less likely to help others by choice.
How do we solve this conflict? By mindfully developing a healthy relationship with money and learning some simple new ways of thinking, we can avoid the psychological dangers that can accompany both poverty and wealth.
“I have continued to plumb the depths of this fascinating and important topic in order to learn more about how smart, talented people can get in their own way financially. I have counseled and taught individuals, couples, small business owners, students, parents, professionals and teachers with myriad financial challenges and needs. In every case, there is a story that runs parallel to the numbers. Those stories are as unique as the individuals who crafted them, but each plays a powerful, yet often non-conscious, role in the financial decisions they make. By working with the story first, I have found that the numbers change more easily, and that change is more likely to be permanent,” Newcomb says.
This book is divided into two major sections. The first section gives a broad overview of money and its place in our lives as a cultural and social phenomenon. The second section offers a new framework for working with one’s personal finances. This money management method offers a way of changing one’s financial life by creating a plan for one’s money that is both deeply satisfying and also sustainable over the long term.
The Art of Startup Fundraising [EPUB]
17 April 2016, 04:22
2016 | EPUB | 0.4MB
Startup money is moving online, and this guide shows you how it works.
The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape.
The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field.
- Learn how the JOBS Act impacts the fundraising model
- Gain insight on startups from early stage to growth stage
- Find the money you need to get your venture going
- Craft your pitch and optimize the strategy
- Build momentum
- Identify the right investors
- Avoid the common mistakes
Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands [EPUB]
17 April 2016, 04:21
2016 | EPUB | 1.21MB
A seismic shift in how brands market to customers is taking form, as marketers realize that the traditional marketing mix used for the last century is broken. Upwards of 88 percent of consumers now skip television commercials. With 80 million cars equipped with satellite radio, radio spots aren’t reaching who they used to reach. Consumers can now activate pop-up blockers on web browsers, cutting clicks on banner ads by as much as 80 percent. Direct mail, outdoor ads, promotion marketing, all of it is either being tuned out or ignored by consumers.
The era of mass-media advertising-driven marketing is coming to an end as a new form of marketing takes control of Fortune 100 brands. Experiential marketing is the use of live events to create face-to-face connections with customers. Spending on experiential marketing has been estimated to be in the range of $150 billion globally, increasing by double digits each year while spending on all other marketing channels decreases. Companies that have transitioned to experiential marketing have generated billions in sales, increased reach and generated customers who buy faster and buy forever.
It is a global phenomenon. And it is the future of branding. Experiential marketing has officially become the fastest-growing form of marketing in the world as companies such as Coke, Samsung, Unilever and American Express close the door on ineffective advertising-anchored marketing and open a new chapter of marketing—as experiential brands.