Finding the Space to Lead: A Practical Guide to Mindful Leadership [EPUB]
31 May 2016, 19:44
2014 | EPUB | 2.0MB
The complexity and relentless pace of our world places exceptional demands on leaders today. They work incredibly hard and yet feel that they are not meeting their own expectations of excellence. They feel disconnected from their own values and overburdened. By the thousands, they seek out books on leadership skills, time management, and "getting things done,?? but the techniques these volumes offer, useful as they are, don't often don't speak to the leader's fundamental sense that something is missing.
Janice Marturano, a senior executive with decades of experience in Fortune 500 corporations, explains how Mindful Leadership training integrates the practice of mindfulness-meditation and self-awareness-with the practical tools of management, enabling leaders to bring a wider range of their capacities to the challenges at hand. We already know from scientific research that mindfulness practices enhance mental health and improve clarity and focus. FINDING THE SPACE shows how this training has specific value for leaders.
This is not a new "leadership system?? to add to the burden of already overworked people. It brings the concepts of mindfulness into the everyday life of anyone in a leadership role, through specific exercises that address practical issues-the calendar, schedule, phone usage, meetings, to-do list, and strategic planning, as well as interpersonal challenges such as listening and working with difficult colleagues.
Leaders who have experienced mindfulness training report that it provides a "transformative experience?? with significant improvements in innovation, self-awareness, listening, and making better decisions. In FINDING THE SPACE TO LEAD, Marturano masterfully lays out her proven techniques for promoting mindfulness in the busy executive's working life.
Buying Trances: A New Psychology of Sales and Marketing [EPUB]
31 May 2016, 14:00
2011 | EPUB | 0.45MB
What if you could master a sales and marketing technique that worked almost like magic? What if you could turn reluctant skeptics into loyal customers just by saying the right words at the right time? What if you could control the way customers perceived you and your product? If you knew marketing guru Joe Vitale's secrets of buying trances, you could do all that and more!
In Buying Trances, Vitale reveals the most powerful secret of effective persuasion the world has ever known. Combining the basics of good marketing with cutting-edge concepts in influence and persuasion, he shows you how to help customers enter a "buying trance"—a special mental state in which they become more suggestible and pliant than usual. Once in the buying trance, you'll have the freedom to frame and position yourself and your product in the minds of customers—leading them to the almost inevitable decision to buy.
When you read a book, focus on a conversation, or just think deeply about life, you block out much of the surrounding world and put yourself in a sort of personal trance. These kinds of trances aren't that uncommon at all. But the ability to connect with people while they're in a trance truly is. The best marketing and selling messages are designed to break into the customer's trance and connect with the customer on the level of his or her deepest concerns and interests, creating a window for the marketing message to get through.
Buying Trances explains these everyday trances and offers practical guidance for marketers and salespeople who want to take advantage of them. By learning to inject themselves into a customer's personal trance, good marketers can turn that personal trance into a buying trance. It sounds like science fiction, but it's not. Trances are real and easy to manipulate if you know their secrets. For daring marketers and salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
Brief: Make a Bigger Impact by Saying Less [EPUB]
30 May 2016, 16:49
2014 | EPUB | 9.15MB
Get heard by being clear and concise
The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.
So, throw them a lifeline and be brief.
Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.
- Details the B.R.I.E.F. approach to distilling your message into a brief presentation
- Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.