Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time [EPUB]

Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time [EPUB]
Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time by Jackie Fenn, Mark Raskino
2008 | EPUB | 1.57MB

It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.

Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.

It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term.

Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction.

The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

Passion and Purpose: Stories from the Best and Brightest Young Business Leaders [EPUB]

Passion and Purpose: Stories from the Best and Brightest Young Business Leaders [EPUB]
Passion and Purpose: Stories from the Best and Brightest Young Business Leaders by John Coleman, Daniel Gulati, W Oliver Segovia
2011 | EPUB | 1.27MB

Globalization. Sustainability. Technology. Diversity. Learning. Convergence of the public and private sectors. These are the big issues on the minds of young leaders today—the challenges they most want to, and must, pursue.

In Passion and Purpose, dozens of recent Harvard Business School MBAs share personal stories on assuming the mantle of leadership in ways unlike any previous generation. In candid accounts of their successes and setbacks—from launching start-ups to taking on the family business to helping kids in the Arabian Gulf to harnessing new technology and developing clean energy—they reveal how the next generation of ideas, aspirations, and practices are shaping business and redefining leadership around the world.

Drawing on insights from a survey of 500 students from top U.S. business schools, Passion and Purpose provides an overview of big, hot-button issues, followed by firsthand accounts from young leaders who are tackling these issues head-on. Their personal stories are rounded out with broader perspectives from established luminaries in business, academia, and the public sector, including Dominic Barton (Managing Director of McKinsey & Company), Nitin Nohria (dean of Harvard Business School), David Gergen (CNN analyst, presidential advisor and director of Harvard’s Center for Public Leadership), Carter Roberts (CEO of World Wildlife Fund), and many others.

Passion and Purpose offers profound insight into the values and vision of tomorrow’s leaders, and inspiration and ideas for all aspiring leaders who hope to lead change in the world.

Authenticity: What Consumers Really Want [EPUB]

Authenticity: What Consumers Really Want [EPUB]
Authenticity: What Consumers Really Want by James H Gilmore, B Joseph Pine II
2007 | EPUB | 1.98MB

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability.

In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

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