All About Market Indicators [EPUB]
19 September 2016, 09:41
2010 | EPUB | 3.08MB
Why did professional trader and Market Wizard Linda Raschke move completely out of the stock market three days before a major crash? And what motivated Fred Hickey, a Barron's Roundtable participant and editor of a monthly investment newsletter, to send out an alert to his subscribers three months before an October crash? And why did economist Bernard Baumohl recommend going long in the midst of one of the greatest recessions since the Great Depression? Is it luck or is it really possible to forecast what the market will do next? By the time you finish All About Market Indicators, you'll have an answer.
Indicators covered include:
* VIX, * Stochastics, * Volume, * Moving Averages, * Bollinger Bands, * Put Call Ratio, * Breadth, * Momentum, * Sentiment Surveys, * Price, * Relative Strength, * Trend, and * Economic
This book answers the question: "What's the market going to do next?" In addition, you get in-depth interviews with key figures in the world of market indicators, including:
Gerald Appel, Richard Arms, Bernard Baumohl, John Bollinger, Thomas DeMark, Dr. Alexander Elder, Ken Fisher, Fred Hickey, William J. O'Neil, Linda Raschke, Brett Steenbarger, Dr. Van Tharp, Larry Williams And others...
All About Bonds, Bond Mutual Funds, and Bond ETFs, 3rd Edition [EPUB]
19 September 2016, 09:39
2009 | EPUB | 2.63MB
Access the unprecedented potential of bond investing!
Bonds have come a long way in recent years. No longer just a relatively safe and secure investment, bonds now offer the potential for capital appreciation in addition to interest income. All About Bonds, Bond Mutual Funds, and Bond ETFs is the key to understanding both traditional and new types of bond investments.
This detailed but accessible introduction covers everything from basic bond characteristics to fixed-income investment techniques. You'll gain a thorough education on such topics as yield, liquidity, duration, convexity, valuation, and emerging markets and find the answers to many questions a bond investor will ask, such as:
- What percentage of my portfolio should be dedicated to bonds?
- What are the newest products and where do I find them?
- What are the risks involved with investing in bonds, bond mutual funds and bond ETFs?
- How can I use the Internet to my advantage?
Whether you're involved in the bond market already or about to enter it, All About Bonds, Bond Mutual Funds, and Bond ETFs will guide you though the process of choosing the best bonds for your needs, evaluating their performance, and managing a bond portfolio.
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell [EPUB]
18 September 2016, 18:49
2016 | EPUB | 1.92MB
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.
Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.
Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.