How to Survive and Prosper as an Artist: Selling Yourself without Selling Your Soul [EPUB]
16 April 2018, 14:16
2018 | EPUB | 1.24MB
“Michels explodes the romantic notion of the starving artist.” ―The New York Times
Written for fine artists ready to launch their careers as well as experienced artists who wish to relaunch their careers, How to Survive and Prosper as an Artist, Seventh Edition, an acclaimed guide, empowers artists to take control of their careers to create a fulfilling life and earn a decent income. In this newly revised edition, Caroll Michels continues to demystify the inner workings of the art world and challenge the status quo. New chapters discuss such topics as:
- New business models for artists: Going to the extreme
- The use of social media and website development as marketing and publicity tools and what does and doesn’t work
- The confusion between the “art-buying public” and the “general public” and their differences
- New suggestions for establishing and calculating prices for artwork
- Neighborhood gentrification and the growing challenges of securing a reasonably priced live/work space
- How dealers find artists, how to negotiate with dealers, and how to understand a dealer’s agenda
Using her own experiences as an artist as well as the experiences of her clients, Michels crafts a must-read guidebook for anyone interested in embarking upon a successful career as an artist.
Unleashing the Ideavirus: Stop Marketing AT People EPUB]
13 April 2018, 22:31
2014 | EPUB | 2.72MB
The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Get a Grip: An Entrepreneurial Fable - Your Journey to Get Real, Get Simple, and Get Results [EPUB]
11 April 2018, 07:36
2012 | EPUB | 6.23MB
It’s time to take your business to the next level.
Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. It just wasn’t fun anymore.
Their story is not unusual. The challenges they were facing are common, predictable, and solvable. Get A Grip tells the story of how Swan Services resolves its issues by implementing the Entrepreneurial Operating System. With the help of EOS, Eileen, Vic, and their leadership team master a set of managerial tools that allow them to get traction on their business, grow the business, and deliver better results for clients.
The story of Swan Services is a fable, but the Entrepreneurial Operating System® is very real and has helped thousands of businesses worldwide. A complete entrepreneurial toolkit, EOS has helped thousands of businesses get to where they want to be.
In Get A Grip, learn how Swan Services leaders learned to develop and commit to a clear vision, establish focus, build discipline, and create a healthier and more cohesive team.
With characters and situations created from collective business experiences and stories, Get A Grip is a fable that will ring true for entrepreneurial leaders the world over and guide them to get their companies on track.