Narrative and Numbers: The Value of Stories in Business [EPUB]
20 January 2017, 17:16
2017 | EPUB | 6.83MB
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.
Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.
Learning for Life: How Continuous Education Will Keep Us Competitive in the Global Knowledge Economy [EPUB]
18 January 2017, 17:58
2015 | EPUB | 1.78MB
Today’s global knowledge economy requires individuals and companies alike to quickly adapt to new tools and strategies. To remain competitive, both must continually upgrade their skills. In the United States, however, support for ongoing education lags far behind other developed nations, creating a crippling skills gap.
How did we get to this point, and why are other countries faring markedly better? What keeps our nation’s vast network of corporate training, workforce development, and K-12 and college education so fragmented and inefficient? Gathering insights from key thought leaders and exemplary programs, Learning for Life examines:
- Why America’s existing educational models are failing employees and employers
- The shift from content knowledge toward new ways of thinking and working, grounded in creativity, critical thinking, communication, and collaboration
- Policies and programs that are working in the U.S. and abroad
- Recommendations for overhauling our education and training infrastructure and building partnerships between providers and employers
In a constantly changing world, the stakes are high to ensure our workforce performs. Learning for Life points to the most promising pathways for getting there.
Will Work for Shoes: The Business Behind Red Carpet Product Placement [EPUB]
18 January 2017, 17:36
2011 | EPUB | 7.65MB
Get huge, powerful, cheap exposure for your brand by harnessing the star power of celebrities.
If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won lessons taken from years in the industry, and interviews with the top names in celebrity marketing, Ashbrook shows you how to
- get your product on the body or in the hands of a celebrity
- connect with stylists, publicists, and other handlers who have access to the star
- avoid awkward product-celebrity match-ups and find the perfect person for your brand
- execute a celebrity marketing campaign for next to nothing
- get valuable loaned product back from sticky-fingered stars
- prepare for the attention and increased demand when you have a celebrity hit
Though focused on fashion, Ashbrook's advice is applicable to almost any type of product, and she makes a brilliant case for why placing products with celebrities can increase sales more successfully and economically than traditional advertising.